Your business won’t sell itself, no matter how unique your product or service is. You will need to market it to take it to another level. So to increase the potential of your business you need to plan and strategize your marketing. Effective marketing strategies can change the face of your whole business.
Plan, execute and track, this is core mantra of marketing. Plan your steps, execute them on right time and right place (platform) and track the results. Tracking and analyzing the results can help you decide strategies for further period. This blog will help you understand 5 digital marketing strategies. These strategies can help you build your marketing plan.
- Search Engine Optimization SEO
Most effective and largely used strategy is SEO. When you improvise your website so that it ranks high on search engine result page, it is said to be Search Engine Optimization. You need to optimize your website and make it search engine-friendly. The only aim is to reach out to the people who are searching for the products and services you offer. It uses well researched keywords to encourage traffic to your website.
- Email marketing
Email marketing is very effective for retaining as well as gaining new customers. When you send useful content frequently through email you stay on top of their minds. Especially when making purchase decision for similar product as yours. You build a good repo and relationship with your potential customers. Email marketing is great for disseminating information regarding discounts, offers or any new launch. For businesses that aim to generate leads and revenue, email marketing is a go-to online marketing strategy. Studies have proven that email marketing can be up to 122%
- Social media marketing
Social media is best place to attract more leads. It is true that social media a place with enormous population and it is increasing every day. The best part of social media marketing is that you can choose your platform that favors your business objective. Secondly, you can do more effective advertising with even a small budget. Most popular social media platforms are Facebook, Twitter, Instagram, Pinterest and LinkedIn. Some social media platforms have informal tone to it so you can have fun content and engage with your audience. Besides, it focuses on building brand awareness and increasing conversion. Like search engines social media is also used to search products and services so, you need to optimize your profiles too.
- Content marketing
If you aim to reach new consumers and engage with them content marketing is the best! Content includes blogs, videos, articles, posts, etc. content marketing is effective for laying down foundation for building you authority in the said domain. When you provide value through your content you build trust and also it shows your expertise. Show off your expertise to let people know you are the best to buy the product/ service from. Also, when people do research for purchase decision-making they can land on your blogs. These blogs can persuade your visitor to convert into a buyer.
5. Video Marketing
Like content marketing video marketing is also very engaging. Different formats of videos are in trend now. Like, 30sec and 15 sec short videos, 1 min posts, 15 sec stories which last only for 24 hours and lastly a long form video format. All of these have their own benefits and genre of content. Businesses can target different audience through the following types of videos
- Work in progress / Behind the scene
- Event updates and more
These types of video content keep audience returning to the platform and engage with the video. Besides, unlike other strategies Videos have a human touch since the videos are a motion form of content. Video marketing strategies have improved the conversion rate and hence it has become a go-to online marketing strategy. Digital marketing strategy pays off really well is planned and strategized. Besides, it offers you such a variety of platforms to choose from, this opportunity can be made in favor of your business. In the end, success of the digital marketing strategy depends upon the execution of it.