To begin, let’s understand the difference between Digital Marketing and Social Media Marketing. Digital marketing consists of marketing on digital platforms like websites, social networking sites, content sharing apps etc. Social media is one of those platforms where digital marketing is done, so we can save Social Media marketing comes under the bigger term Digital marketing.
For more clarity, Digital Marketing includes:
- Email Marketing
- Google Ads
- Social Media Marketing and
- Content Marketing
And social media marketing is done on:
Social media platforms are very famous among the youngsters but these days the elder generations are also stepping on these media slowly. Every media has its own kind of users, and it’s kind of content. In this plethora of social media sites you need to land on the ones which are best for your content, business, brand and lastly your personality. Hence, this blog is going to get you through all the things you need to consider while starting Social Media Marketing.
- Learn your audience
Whom are you writing the content for? What device will they watch it on? What are their pain points that you got a solution for? What is the peak time for posting your content? and so on. Get answers to these questions, initially you won’t get an exact data but you can refer to the one who is your competitor and has similar content as yours. As you grow and start interacting with the audience you can get exact details in the insights section of your site. These insights not only help you get to know your audience but it will also help you know which piece of your content performed the best.
- Right platform
When I said learn your platform I also meant know which platform they spend the most of their time on. Once you figure out the platform, observe and create the kind of content that is put up there. You don’t need to be on every platform that is out there, select only a few ones which suits your business. For example, If you have an accessories shop put it up on Instagram, Facebook and Pinterest where fashion is a trending thing.
- Have a Strategy
Deciding strategy can start with what is your objective of starting out on any specific platform. When you have a strategy it will ensure that your social media efforts fall in the right place. It helps you support your business’ broader goals. Create posts outlining your business goals so it automatically uplifts your goals. Strategies can be as small as deciding a business specific hashtags and also as big as planning a content calendar both are equally important.
Content plays a big role in attracting followers which later convert into customers. So, don’t underestimate it. You need to provide value while posting content, help them with the problem they expect you to solve for them. For instance, if you are a communication coach, post tips on how they can improve communication in daily life. Once they find your content useful they will trust you with your product and service. Besides posting you will need to have a human touch to your account, engage with the audience, put up stories and quizzes. Have a fun atmosphere.
Lastly, be authentic. Don’t copy anyone else, you can definitely refer or get inspired by other brands but don’t copy them. Having unique content can make you stand out. Genuinely engage with your audience, reply to their messages and comments. If you like someone’s content thenreshare it with due credits, mentioning them can also make you grow audience wise. It also shows how open you are to others. Social media is a place where people like to spend time off their work hours and have some stress-free time so don’t bombard your selling tactics instead make it into fun and interactive content.
Social media was made for people to network but since it is evolving brands have leveraged these media to interact with their customers too. It has become a powerful tool. Hope this article was helpful for you. All the best and happy social media marketing!!