The Future of Web Design

With new techniques, technologies, and movements constantly emerging, the sense
of where things are going is more uncertain than ever. As we move towards the
mid-21st century, it’s obvious that web design is going to become increasingly
important.
As people live most of their lives online as of 2021, digital user experiences are the
rock on which nearly every huge organization is constructed. In web design, trends
are very essential aspects that command how victorious the whole method is.
Statistics show that around 50% of internet users are fascinated by a website by the
way it’s represented.

  1. Artificial Intelligence
    AI does not need to be introduced. As of now, there are AI technologies present that
    can identify about 85% of cyber-criminal threats before they take place.
    In the future, there is no doubt that AI is always going to be present, but only more
    effective. It is expected that Web development will give users what they need and not
    just what the developer can make.
  2. Virtual Reality
    Considering that we already are using the internet for everything and anything that
    we need today, it is easier to predict that the web is going to be an everyday bit of
    our lives in the upcoming years.
    Senior Developer Advocate of Progress Sebastian Witalec says, “You won’t have a
    screen anymore. The web will just be part of what you see through your smart
    contact lenses.” We have seen this happening in many sci-fi movies and web series,
    right? Well, a few more years and a common man would be the one using this
    technology!
    Besides that, Virtual reality will introduce wearable tech that will let designers place
    interactive, location-based elements over the real-world view of the visitor. In
    combination with object recognition and facial scanning, the opportunities are going
    to be endless.
  3. Responsive Development
    More than 80% of visitors will leave websites that don’t display correctly on their
    smartphones, tablets, computers, etc. In the future, web design will ensure that all
    the users come across websites that work wonderfully on several gadgets. Right
    now, the focus is on the responsiveness of mobile phones, but soon, it will be almost
    impossible to ignore other devices.
  4. Chatbots
    People always prefer reaching out to actual humans when they visit a service
    provider, but when it comes to online support chatbots are present for assistance.
    Chatbots are designed in such a way that the user receives the help that they require
    at that instance of time and in the best way possible.
    Many businesses are using chatbots as a feature to keep their customers engaged
    on a 24×7 basis. 47% of companies are expected to introduce chatbots in their
    network by the end of 2021, meaning we can only imagine how this number will
    increase in the coming years!
  5. Voice Interfaces
    A car driver may want to get the direction for a particular destination while driving
    and therefore without having to look at the screen, or a student may want to get an
    answer for his query without having to type the long question. These can be the
    cases where people may want to get information without having to look at the
    screen.
    Voice could liberate websites and make them less dependent on formal, rigidly
    formatted content. Major tech companies have already started offering this feature
    as you could have used it in Google Voice Search, Apple Siri, Amazon Echo,
    Amazon Alexa, etc.
    Over the next few years, voice interfaces are set to be adopted as users need a
    more natural, conversational approach to engaging with sites.
  6. Single-Page Websites
    Instead of having multiple pages, the website would be one single endless scroll.
    The concept is inspired by social media platforms such as Instagram and Facebook,
    which are known for their engaging UI and addictive nature.
    For mobile phone screens, single-pages are more convenient. It’s effortless for users
    to scroll down and up to access all the necessary data. Complex facilities will be
    discarded to avoid unwanted difficulties while browsing. The flow and fluency of the
    web elements shall be the most crucial point here.
    The single-page website is convenient for e-commerce sites as well and therefore
    would be the hottest topic in the future of web design as they offer quick information
    to visitors.
  7. Animation
    To lure the audience in with captivating visuals that encourage them to take desired
    actions, an immersive experience through 3D graphics called animation shall take
    center stage.
    Nowadays an additional feature in animation called GIF is being used. GIFs will offer
    an appealing animated alternative. Despite being tinier and lighter than the videos,
    GIFs can successfully catch an eye and hold it for some time. They are best fitted for
    single-page websites and mobile views.
    What won’t be there
    Change is not just about adding new things, but about getting rid of elements that
    have become stale. This is true in the world of web design where trends form quickly
    and vanish at the same time. That being said, It’s the right time to remove the
    following features from the web designing field –
    ● Websites with complicated layouts and pages overflowing with content
    ● Complex typography – writing in as many fonts as possible simply to get a
    reaction out of visitors. (It makes pages look untidy, uncertain, and
    inconvenient to use on mobile)
    On a Wrapping Note:
    The next 20 years are going to be just as fabulous as they are gonna be exciting!
    From Artificial Intelligence to Augmented Reality and Virtual Reality, the future will be
    much more diverse, and web design strategies will need to switch to reflect this. That
    doesn’t mean traditional features and methods will be completely lost. In fact, these
    modern technologies will shape the future without erasing the past

1. EVERYTHING IS MOVING ONTO ONLINE PLATFORMS

Lockdown has shut many businesses’ physical stores and offices, now they have startedtheir shopify stores and social media accounts. If you own a business it can be very beneficialfor you to learn Digital Marketing. Instagram, Facebook, Whatsapp for business allows you toput up a virtual showroom for your products and practice online transactions. Also, theseplatforms help you reach new potential clients. The digital presence saves your time fortravelling, increases ease of maintenance, and gives you analytics of everything that goes up onyour platform.

2. CUTS ADVERTISING COST

Traditional advertising incurs costs for per thousand viewers, printing charges, designingcharges etc. but for digital marketing you cut down the charges and can set your ad campaignas per your budget. Your budget can be as low as 100 rs. Hence, once set up, digital marketingcan save you thousands on ad spend. Facebook business manager lets you manage andpublish ads on Facebook feeds. Instagram Feed, Messenger and even on Whatsapp. With sucha variety of platforms you reach a wide range of clients. At any point of time if you observe thead isn’t performing well or your ad spends are going out of budget you can stop the ad then andthere.

3. HAVE A GLOBAL REACH

To reach on a global level you can take help of Google search engine’s Google Adwordto list first on Google search pages. Google is a platform used all over the globe and hence itassures you to reach a global audience. The platform also provides you with audience analyticsso if you have a sales funnel you can filter and target the potential audience. Retargeting theaudience can result in a good rate of conversion. Analysing audiences can also help youcustomize your content and increase engagement over other social media platforms too.

4. YOU CAN WORK AS CONSULTANT/ FREELANCER

If you own a business digital marketing can help you promote it or you can start acompletely new business online. But what if you don’t own any business? Still, learning digitalmarketing can give you an extra edge for your career. Employees with multiple skills arepreferred more for hiring. The Digital Marketing industry is growing 10x more than beforelockdown which means you have a good scope of earning a living through it. You need to workon your expertise and can offer your service as a freelancer or a consultant as well.

5. CONNECT TO YOUR CUSTOMERS AND RETAIN THEM No platform has been for engaging and close to the audience before. TV, Radio, andNewspapers are one sided communication media. But on digital platforms, audiences who arepotential clients/ customers can directly message you for queries. They don’t have to wait for aletter to be delivered or compulsorily visit your shop to know details about your product /service.You can ask them questions in a fun way like on Instagram stories and know them better.Frequent engagement and content posting makes sure your client remembers you when theymake a purchase. Not only acquire new customers but also retain them. Try to genuinely solvetheir problems, provide them insights of your industry/ product/ company, conduct quizzes,giveaways to retain the customers/ audience.

6. EVER EVOLVING AND GROWING INDUSTRY

Recently an app called ‘ClubHouse’ has been in trend. It is a social media app, where

you share your thoughts and content by straight away talking in the groups. It is a voice based

content sharing platform. Mind blowing, right?! That is the power of digital marketing, it keeps

evolving and growing into new shapes. You will need to stay in trend and learn things to keep up

with the competition. You won’t get bored with monotonous work, there will be something new

after a while. Isn’t it exciting?

Tell us in the comments if all the reasons excite you or not. Also, what is your reason to learn

digital marketing?

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